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Text from wife Dorothy Miller Beall, originally printed in the December 1969 issue of the Journal of The American Institute of Graphic Arts, is illustrated with salient examples from Beall's portfolio, including the famous Rural Electrification Administration posters (shown above), his work with the US government (below), and paintings from the family's personal collection. Visitors to the ‘Electric Currents, 1900–1940’ exhibition in the Architecture and Design galleries of the Museum of Modern Art (MOMA) could take note of a series of posters for the Rural Electrification Administration (REA) by the American graphic designer Lester Beall. 4, is the first exhibition of Beall’s work in ages. Rural Electrification Administration Lester Beall. LCCN2010650603.jpg Rural Electrification Administration posters by lester beall. The Rural Electrification Administration hired graphic designer Lester Beall to create a series of posters illustrating the benefits of electrification. – Design History Lester Beall: Born: 1903, Kansas City, Missouri, United States; died: 1969, New York, New York, … Matted and framed. Lester Beall designed a series of posters for the Rural Electrification Administration in 1939. Even though both designers were alive and working at the same time, they were worlds apart and the same can be said for their work. He eventually moved to rural New York and set up an office, and home, at a premises that he and his family called "Dumbarton Farm". Poster series by Lester Beall for the Rural Electrification Administration, 1937–41. United States, c1930s, Photograph. Contributor: Beall, Lester … ... Farm Work Rural Electrification Administration poster by Lester Beall . In an age where basic electricity seemed unattainable, Lester Bealle designed visual calls to action. Now I'm satisfied Rural Electrification Administration, U.S. Department of Agriculture. Lester Beall- Posters for the Rural Electrification Administration These three posters were apart of a project that Lester Beall completed for the Rural Electrification Administration. Beall sought visual contrast and a rich level of information content. He proved to businesses and industries that graphic designers could create comprehensive packaging and corporate identity while at the same time deal with constraints such as […] 2) was primarily self-taught; his extensive reading and curious intellect formed the basis for … Lester Beall, 1937. Lester Beall was a leading graphic designer in America during the twentieth century. The flat, unfussy simplicity of these posters suggested the public posters of the Russian Constructivists twenty years earlier. These posters are from the first of three series, created in 1937. 1937. This article examines graphic visualization and visuality in Lester Beall’s 1937 series of posters for the United States Rural Electrification Administration. Beall’s work for the Rural Electrification Administration was honored by the Museum of Modern Art, a first for graphic designers. 38 3/4x28 3/4 inches, 98 1/2x73 cm. He was the prominent designer for the government-based Rural Electrification Administration. Lester Beall was already a successful graphic designer when he was commissioned by the REA in 1937 to produce a series of posters that would increase awareness among the rural population about the benefits of electricity. File:A turn of the hand Rural Electrification Administration, U.S. Department of Agriculture - - Beall. Prime examples of this are his poster campaign in the late 1930s for the Rural Electrification Administration and his art direction of Scope magazine for Upjohn Pharmaceuticals in the 1940s. Jun 9, 2018 - Lester Beall (1903–1969) was a twentieth-century American graphic designer notable as a leading proponent of modernist graphic design in the United States. Lester Beall Posters for Rural Electrification Administration Set of 6 Prints Price: $15.72+ Original Price: $18.49+ Rural industries Rural Electrification Administration, U.S. Department of Agriculture / 1 print (poster) : color ; 101 x 76 cm. In the 1930s and 1940s, the Rural Electrification Administration celebrated these transformations with a series of promotional posters designed by the artist Lester Beall. there's just over a month left to see the exhibition 'electrifying america' at the LA county museum of art. To commemorate its 75 th Anniversary, NRECA has released a new series of posters touting the strength and value of electric cooperatives. In the 1930s, much of rural America lacked electricity, power, and running water. This administration agency was founded in the year 1935 by President Roosevelt. Condition A- / B+: minor creases and overpainting at … He remained at the farm until his death in 1969. An advertisement for the Rural Electrification Administration and a photograph showing an ERA electric meter on the side of a farmer’s house. 'Now I'm Satisfied' - Rural Electrification poster by Lester Beall - 1930 Print Description 'Now I'm Satisfied' - Rural Electrification Administration, U.S. Department of … Jun 4, 2018 - Explore Jeremy Pruitt's board "Lester Beall", followed by 18154 people on Pinterest. Beall's work for the Rural Electrification Administration was honored by the Museum of … This site uses cookies to improve your experience and to help show ads that are more relevant to your interests. Images of Rural Electrification Administration. The artwork, by NRECA Creative Director Kevin Kepple, was inspired by the iconic Lester Beall posters commissioned by the Rural Electrification Administration in the 1930s to build support for the rural electrification program. Slums Breed Crime poster by Lester Beall 1941. Lester Beall was one of the great American modernist designers of the 1930’s and 40’s. Labels and date. | Poster shows a man cutting a board with a power saw. “Concordia Leaders of Design Series Lester Beall Exhibition and Presentation Lecture,” Oct. 10–Nov. 40x29 3/4 inches, 101 1/2x75 1/2 cm. Also of interest in this period are the remarkable poster series for the United States Government's Rural Electrification Administration. Beall, an American graphic designer, was recognized among others for his background in advertising rather than in art or painting. Lester Beall's posters for the Rural Electrification Administration, a federal agency dedicated to serving rural communities, illustrated in bold, graphic terms the advantages of electricity. Description. See more ideas about Lesters, History design, Graphic design. Download PDF Visit Source 1 Visit Source 2. The posters show in the most simplified and direct way the need for electrification and the benefits it would bring. He’s perhaps best known Title: Radio : Rural Electrification Administration: Creator: Beall, Lester, 1903-1969 lester beall (1903-1969) rural electrification administration. In 1955, Beall moved his studio from New York City to his country home at Dumbarton Farm in Connecticut. In Beall’s second REA series, designed in 1939, the visual language, marked by … Lester Beall’s Rural Electrification Art... Lester Beall’s Rural Electrification Art. The ability to run electrical appliances, including lighting, and to power rural industries had a profound impact on rural communities. Beall, Lester, Artist. Beall passed away in 1969, and was posthumously voted into the Art Directors Club Hall of Fame in 1973 and designated an AIGA Medalist in 1992. A famed 1937 poster for the Rural Electrification Administration, by graphic designer Lester Beall. Image 1 — beall1 (Rural Electrification Administration) Image 2 — beall2 (Rural Electrification Administration) As part of a programme for economic recovery from the Depression of the 1930s, the Rural Electrification Administration was set up to bring cheap electricity to farms and rural communities. In 1936, the REA began a campaign to build public support for rural electrification. Lester Beall, Rural Electrification Administration 1) earned an art history degree in 1926. I. Fortunato Depero, Depero Futurista, 1913-1927 Fortunato Depero, Depero Futurista, 1913-1927 Lester Beall, Rural Electrification Administration, Posters, 1937 Lester Beall and Fortunato Depero came from two different movements in art history. Condition A. Silkscreen. Introduction. LESTER BEALL (1903-1969) RADIO / RURAL ELECTRIFICATION ADMINISTRATION.

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