If you want to do content marketing like Platinum Skin Care (and get their 17% paid conversion rate), look for ways to segment your audience. Social media marketing is another one of the best marketing strategy examples for businesses of all sizes. After becoming a Doctor of Physical Therapy, Starrett began to teach mobility seminars—and in 2010, he began posting daily mobility videos to spread his advice even farther. LinkedIn can be used as a second-run platform for content published elsewhere—to improve reach and increase referral traffic to the original piece of content. Even though Starrett was sometimes literally interrupted by his young children walking through the shot. A disclaimer before I start this section—there’s variation in content strategy for small businesses too. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Answer your audience’s questions. It worked. A free tool like Ubersuggest is a great way to uncover keywords that get a lot of searches. He also has an impressive—and growing—list of success stories. That campaign went viral, resulting in sales of 250 million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia. The groceries are cheaper, they’re delivered, and you help prevent food waste. 1. So we’ve already got a bunch of content marketing lessons: But what stands out most about MobilityWOD is the consistency of content production. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. So that’s the kind of content Imperfect Produce produces (pun absolutely intended). Or you might hear about how LEGO is amazing at doing content marketing through user-generated content. If you try out his mobility tricks, you often feel better instantly—which makes you much more likely to try out more of his content. Whenever you offer a product or service, there’s someone searching for an alternative. And 78% of marketers are preparing to spend more money on content marketing. The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. Or the problem itself is hard to define, and there’s no one search term that everyone is searching. For instance, take a look at Switchback Travel's image, displayed below as the image result for the search term "best hiking boots": As shown in the above example, Google sometimes pulls from more than one site to answer a person's question. Much of their business comes in through Google searches—so you can imagine how important it is for them to rank for important keywords like “Chicago Web Design.”. Content marketing. This is one of the best way to write blogs people love—showcase rare expertise in a way that makes people feel like they “get it.”. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Unleash the power of OptinMonster on your website today! However, based on some of the output of their content, their goals and intent become clear. Here’s one of the coolest content marketing examples from the business world, where Zendesk jumped on something that could have gone against them and showed their brand values and personality at the same time. So why do I bring them up here? Cressey displays actual expertise. At his elite fitness centers in Massachusetts and Florida, he helps athletes get stronger, move better, and play better. And they share their best content via a regular email marketing strategy. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. Here are a couple more examples of this type of content marketing. How does a small ecommerce company attract new customers? But it doesn’t stop there. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk. The other secret to Cressey’s success? Platinum Skin Care was able to get a 50% email open rate and 17% paid conversion rate with their lead magnets. MobilityWOD started out by posting content every single day for a year. Starrett still has San Francisco CrossFit, but he and his wife Juliet also run a thriving online brand and membership site. How could you not? Not least but using images in post increase audience engagement up to 30% more than plain text. Next, we’ve got a couple of content marketing examples that don’t rely on social media promotion. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. He started simple. Metal roofing fastener manufacturers: a review of the best 5. Then, we’ll go through 7 effective content marketing examples from small businesses. You might look up content marketing examples and come across Coca-Cola’s “Share a Coke” campaign. When I was doing the research to write this post, I tried to count the total number of videos they sponsored—I gave up at 16. When you avail content marketing services, the writers will write precious write-ups for the website which will engage more visitors to check your websites and that will increase traffic to the website. But it grew because Starrett wasn’t afraid to publish good content in a rough package. Here’s a recent example where Glossier has reposted a complimentary tweet from a fan on its Instagram account: Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. That content, combined with the fact that the concept of the service is excellent, spurs traffic, word of mouth,and referrals. I am so amazed with the quantity of research study you take into it. For obvious reasons, companies don’t usually publish their content marketing strategies. 1. So they steer into the skid—they double down by making funny Instagram posts that get shared and make people laugh. Do NOT use keywords in the name field. Hundreds of thousands across the board. Cressey’s audience isn’t your average fitness buff., , Tried-and-True Content Marketing Examples, Ultimate Guide to Content Marketing in 2020, writing for the people who influenced their customers, 12 Steps to Get Your First 100 YouTube Subscribers, How to Make Money on Instagram (Without 10K Followers), 5 B2B email best practices you need to try, Ultimate Guide to Content Marketing in 2018, SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2020, 33 Best Shopify Apps to Increase Sales Instantly [Most Are FREE], 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue, 50 Email Segmentation Tips You Need to Use Now, The Ultimate Guide to Growth Hacking for Exponential Success in 2020, 42 Best WordPress Plugins & Tools for Your Site (Tested and Reviewed), 30 Best Email Marketing Automation Tools to Transform Your Business, 9 Best Online Giveaway Tools To Grow Your Traffic And Followers, 36 Conversion Rate Optimization Tools that Pros Can’t Ignore, 69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated), How to Use Email Retargeting to Boost Sales (Best Practices), 164 Best Email Subject Lines to Boost Your Email Open Rates (2020), The Ultimate eCommerce Optimization Guide: 13 Steps to Instantly Boost Revenue, 26 Best WooCommerce Plugins to Boost Sales [Updated], 36 Best Lead Generation Tools to Get More Targeted Leads, 10 Best Business Phone Systems (For Any Budget), 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated), How to Grow Your Email List: 80+ Proven and Simple Ways, 15 Email Popup Best Practices To Skyrocket Your List, 19 Best WordPress eCommerce Plugins to Build & Grow Your Business, 11 Best WordPress Plugins for Affiliate Marketers (Compared), How to Use Gated Content to Skyrocket Engagement & Conversions, How To Get More Email Subscribers in Less than 5 Minutes, 10 Best WordPress Coming Soon & Maintenance Mode Plugins, 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel, Why You Need to Build an Email List Right Now – And the Exact Steps on How to Get Started, 7 Proven Ways to Reduce Shopping Cart Abandonment (UPDATED), 8 Reasons Why You Should Never Buy an Email List, How to Create a Mailchimp Popup to Grow Your Email List, 9 Best WordPress Contact Form Plugins to Get More Conversions, How to Create a Coming Soon Page that Drives Excitement, 13 Best Keyword Research Tools to Boost Your Organic Traffic, 63-Point Checklist for Creating the Ultimate Optin Form (with Examples), 6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck, Email Marketing Made Simple: A Step by Step Guide [+ Examples]. There are only 1.5 marketers at Orbit, so the agency needs to be extremely efficient in its marketing. A content marketing strategy also brings your team on the same page including content creators, strategists, editors, and so on. Of course. As we mentioned in our guide to social media and SEO, social shares can help indirectly with search ranking, which in turn helps with lead generation. With more than 1 million Instagram followers, the company must be doing something right. More and more, I expect to see large brands acquire smaller companies for access to their audience. To get more links, Orbit works with influencers. It also proves that—unlike the massive budget content marketing examples you may have seen—content doesn’t need to be fancy to be effective. Because so few people share expert-level content, Cressey is able to rank for thousands of specific keywords. To promote the upcoming season of The Voice, NBC sponsored over a dozen YouTube musicians to cover Kelly Clarkson’s song Medicine. 87% of B2B marketers practice content marketing to produce more qualified leads. Intrepid Travel’s all about small groups, big adventures, and traveling responsibly. For example, consider a study by Zazzle Media. Struck hard by the recession in 2008, River Pools was in trouble. In addition to creating a free tool as a growth hacking strategy, Hubspot has used content marketing by: It must be working because Hubspot is a multi-million dollar company. Recommended Resource: Need to jumpstart your content marketing results? Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Keyword research tools are a useful way to uncover questions because they tell you what people are searching for.
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